Jonah by Inventry.ai: The Agentic AI Powering Smarter Procurement Amid Supply Chain Rebounds
Toy industry giants Hasbro and Mattel are signaling a strong finish to 2025 after a challenging third quarter marked by delayed retail orders and tariff-driven uncertainty. Both companies report that purchasing momentum has accelerated heading into the holidays—proof that the right operational intelligence can turn disruption into advantage.
At Inventry.ai, that’s exactly what Jonah, our Agentic AI assistant, delivers. Jonah acts as a fully autonomous purchasing department—monitoring inventory minimums, generating and managing purchase orders, updating lead times, and reconciling invoices in real time. When retailers like Hasbro or Mattel face fluctuating global conditions, Jonah ensures their supply chain stays one step ahead.
The Challenge: Trade Shifts and Procurement Lag
For most of 2025, retailers and suppliers held off on replenishment, trying to navigate rising tariff costs and uncertain consumer demand.
Mattel’s sales dropped 6% year over year to $1.7 billion,
Hasbro reported similar softness in the summer months.
But by early Q4, both companies saw retail orders “accelerate significantly,” signaling renewed confidence as inventories restock ahead of the holidays.
What caused the turnaround? Visibility and agility in procurement. And that’s precisely where Jonah’s Agentic AI capabilities create lasting value—by automating the kind of dynamic decision-making that human teams struggle to execute at scale.
The Future: Agile Supply Chains, Autonomous Operations
As both companies diversify manufacturing away from China and closer to U.S. shores, they’re rewriting their global sourcing playbooks. Hasbro, for example, aims to reduce its China-based production from 50% to 30% by 2026—a complex shift requiring constant coordination across suppliers, lead times, and logistics.
Jonah handles those variables autonomously.
When supplier lead times change, Jonah updates forecasts and purchasing plans automatically.
When tariffs or material costs fluctuate, Jonah recalculates margins and adjusts orders before a human team could even open a spreadsheet.
When invoices arrive, Jonah verifies them against original PO terms, flagging discrepancies instantly.
In short, Jonah doesn’t just assist your procurement process—it becomes it.
Why This Matters Now
Executives like Hasbro’s CFO Gina Goetter and Mattel’s CFO Paul Ruh are deploying every lever—pricing, product mix, and supply chain optimization—to mitigate rising costs. But as economic and geopolitical volatility continues, automation and AI autonomy are no longer optional; they’re essential.
That’s the foundation of Inventry.ai.
Jonah enables manufacturers, distributors, and retailers to operate as if they had a 24/7 procurement team, without the overhead—making real-time, data-driven decisions that keep production smooth, costs low, and shelves stocked.
Holiday Rebounds Are Just the Start
The current rebound in retail orders may be seasonal, but the lesson is permanent: companies that move faster win. With Jonah, Inventry.ai gives businesses the Agentic AI edge to predict, adapt, and act autonomously—well before disruptions hit the balance sheet.
